“Category Management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups…
In today’s fast-moving world you need to have the right information at the right moment to make the right decisions. Enterprises have an astronomical amount of data gathered from…
After a 2 days’ work to find distribution anomalies in POS sales (sales made in stores) for our client, my colleague Jonathan shows up at my office to give…
Since the competition is increasingly fierce and communication channels are multiplying, traditional generic advertising campaigns, which are expensive, are now created to be available in several medias. In front…
I talked to her last week. She works for a manufacturer who sells products everywhere in Canada and the United States, sometimes directly, sometimes through distributors or agents. She…
Are you looking for a way to lose sales time? Here are a few ideas we got from our many discussions with sales/marketing managers at all levels: 18 ways…
Think of all the information you gather as part of your business relationships with your customers. Are you missing critical information that would help you serve your customers even better?…
You probably have a large amount of very detailed data coming for various sources on hand, but it is unhelpful if you do not use it. Yet, even before using…
A BIT OF HISTORY… Do you remember the years 1995 to 2000? The Y2K bug, the millions of new web sites, the Intranets, Extranets and the $500,000 electronic commerce sites?…
Are you currently migrating your ERP system? Would you like to replace it with another? Are you in the middle of an implementation project? You most likely are! And you…