You probably have a large amount of very detailed data coming for various sources on hand, but it is unhelpful if you do not use it. Yet, even before using the available data, it is critical that you understand it. This will help you to make better decisions.
Business Context
Data can tell a lot about the context into which your company evolves, whether it concerns the market, the customers, the sales, or the efficiency of various processes… A good understanding of this data as well as an accurate analysis will allow you to adapt yourself to the market and to adjust your marketing approach, for instance.
Decision Support Tool
It is also possible to integrate scenarios or goals to achieve in your analysis. By doing so, you are able to assess the impact of each decision and make the one offering you the best opportunities.
Data will not take any decision for you. However, if you know how to interpret it, your analysis system might save you valuable time by helping you to make strategic decisions.
Problem Solving
Let’s say that you want to enhance your inventory management, but you do not know how to do it, or maybe you are about to launch a new product and you first want to test it in a given area. You can carry an analysis of your data depending on your challenge.
Results (generally gathered in a dashboard) will give you some hints about your weaknesses, will highlight your most efficient processes or will demonstrate where are made your best sales, for instance. Thus, this will allow you to determine the improvement opportunities in your business while finding some possible solutions to solve your problems.
Consequently, by understanding the data you have at hand, you will be able to organize and use it very systematically in order to address the various needs of your business, and above all to seize your best business opportunities. You will even be able to adapt your analysis regarding your position or the activities you are the most interested in.